As we start printing food, internal organs, and other serious items with great technological promise and implications for the future, let’s not forget that it’s the little things that count, like having a frozen ice cube shaped like Godzilla in your whiskey.
TBWA\Hakuhodo recently launched advertising for Japan’s Suntory Whisky using 3-D printing technology to make some really incredible ice cubes. They include some amazingly complex designs, ranging from Godzilla and a high-heeled shoe to the Golden Pavilion and a leaping horse.
Using a device called a CNC router to do inverse 3-D print designs, the router was brought down to -7 degrees Celsius (19 degrees F) to keep the ice from melting. You can see some of the Golden Pavilion’s creation in the video below, and see a ton of high-quality pictures at the original article, too.