Book Announcement: ‘Brewed in Japan: The Evolution of the Japanese Beer Industry

beerBrewed in Japan: The Evolution of the Japanese Beer Industry

Jeffrey W. Alexander 

 www.brewedinjapan.com.

Summary:

Spanning the earliest attempts to brew beer in Japan to the recent popularity of local craft brews, ‘Brewed in Japan’ charts beer’s steady rise to become the “beverage of the masses.”  The narrative sheds light on a wide variety of themes, including the advent of Western-style taverns and beer gardens, the takeover of beer production by Japan’s Ministry of Finance during the Second World War, the rapid rise in women’s beer consumption in the postwar, and the continued dominance of long-surviving firms like Asahi, Kirin, and Sapporo.  ‘Brewed in Japan’ also underscores the highly receptive nature of both Japanese and Okinawan consumers, who adopted and domesticated beer in just a few generations, despite its entirely foreign origins.

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About Paula

Paula lives in the vortex of graduate life. She studies medieval Japanese history and hopes to one day be competent enough to teach it to others.
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4 Responses to Book Announcement: ‘Brewed in Japan: The Evolution of the Japanese Beer Industry

  1. This looks interesting! I loved the museum at the Yebisu beer hall, and this looks like it’ll be great to add to that knowledge. I do wish it was more easily available–no kindle option? 90 bucks for hardcover? Ouch :/

  2. Not to worry! The softcover version will be released in Spring 2014, and it will be under $40. Also, the full-color e-book is available now for under $20 via Google Books, both for PC and mobile!

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